Site: arbitron.com (Arbitron Radio Ratings and Media Research - Home)

Arbitron Inc. is a media and marketing research firm serving the media as well as advertisers and advertising agencies in the United States. Arbitron’s core businesses are measuring network and local-market radio audiences across the United States; surveying the retail, media and... more

product patterns of local-market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.

Hosting company: The Arbitron Company

Tags: Software, Support, New Technology, Marketing Research, Advertising Agencies, Marketing Information, Media Research, Ppm, Audience Measurement, Radio Ratings, People Meter, Out-Of-Home, Portable People Meter

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