Site: connectedmarketing.de (ConnectedMarketing.de)

Marketing mittels Mundpropaganda ("Word of Mouth Marketing"), Buzz Marketing, Viral Marketing oder Virus Marketing sind Ansätze, die immer weiter Verbreitung finden und zunehmend von großen... more

Marken (P&G, Bacardi, Coca-Cola, Toyota oder Ford) angewendet werden. Hinzu kommt, dass durch die anwachsenden Inhalte im Web 2.0 auf Blogs etc. die digitale Mundpropaganda im Internet an Bedeutung gewinnt. Dieses Blog diskutiert diese Themen und gibt Anregungen dazu. Der Begriff Connected Marketing basiert auf einem Buchtitel, an dem Martin Oetting mit einem Kapitel beteiligt ist: <a href="http://www.amazon.de/exec/obidos/redirect?link_code=ur2&tag=connectedmark-21&camp=1638&creative=6742&path=ASIN%2F075066634X%2Fqid%3D1131960231%2Fsr%3D1-1%2Fref%3Dsr_1_0_1">Connected Marketing.</a> Martin Oetting arbeitet bei <a href="http://www.trnd.com/">trnd</a>, der ersten deutschen Plattform für Mundpropaganda Marketing.

Hosting company: Hetzner Online AG

Tags: Web 2, Im Internet, Coca Cola, Viral Marketing, Marketing Viral, Buzz Marketing, Consumer Marketing, Virus Marketing, Digitale Mundpropaganda

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