are to find those online conversation that are relevant to you, may be a thousand out of millions, and to add value as you engage in those. eCairn provides technology and services for social media marketing. Our patent pending blog mining technology powers our Conversation application and long tail advertising services. Conversation(tm) makes it simple for a marketing group to identify, track, learn and engage the blogosphere and its larger communities with an unprecedented level of scalability, productivity and quality. eCain's long tail advertising services enables advertisers to tap into the growing opportunity made up by those millions of highly relevant properties that makes the blogosphere.