such relation¬ships., All marketing strategy is built on STP : Segmentation, Targeting, and Positioning., Brand Asset Management is a proven process for managing brands as assets in order to maximize their value. The process involves four key phases., To drive growth through innovation, you must embrace the following five innovation principles into your own unique approach, 12 Steps for New Product Development, A marketing strategy is composed of several interrelated elements. The first and most important is market selection: choosing the markets to be served. Product planning includes the specific products the company sells, the makeup of the product line, and the design of individual offerings in the line., The following article explores key components need to be included in designing an effective marketing plan. Product Performance Two to three paragraphs summarizing the product's performance relative to last year's plan, along with explanations of variances from the plan. Any research conducted on product performance or quality can be included in this section as well.