on-line buyers are still nervous about ordering something they can't see from someone they don't know and can't decide whether to trust. Continued proliferation of e-commerce will require global standards of conduct, which, like the Internet itself, transcend geographic and political borders. In the absence of tangible contact, on-line buyers need a new way to evaluate the reliability of on-line sellers, and on-line sellers need a means to convey their credibility to potential customers. Enter WebAssured.com...customers can gain important knowledge about on-line merchants such as their physical business address, contact names, the owner's background, age of the company, annual revenue range, and the types of good and services offered. Each record also indicates whether the firm is a WebAssured.comsm member, it's coverage limit under the On-line Purchase Protectionsm program, and any complaints or praise we have accumulated on the company. If you are looking for a company selling a particular item or service, you can browse by category. Web Assured has resolved over 92% of all compalints filed.