based on its ability to interpret market requirements. Over the years,investments in product quality and the Beghelli brand name recogniton - familiar to some 92.9% of the Italian population (Doxa source) - have contributed to establishing the Group’s name in its traditional businnes guaranteeing the success of new product launches. In addition to exploiting the very high growth potential in Italy, the Beghelli Group has introduced international initiatives aimed at increasing exports.