self-taxation by farmers. This self-tax or assessment funds Strawberry Commission activities and projects. Strawberry Commission activities fall into three major areas: overseeing and conducting agricultural research; promoting California strawberries through marketing programs targeted toward consumers, retailers, foodservice operators, export markets and industrial users; and issues management. Activities are developed, approved and implemented under the authority of the Strawberry Commission's committees with final approval provided by the Commissioners. This committee structure ensures that the activities of the Strawberry Commission are thoroughly considered and enacted in the best interest of the industry. The Commission also has public members to ensure that programs advance the greater interest of the community.