Site: memetrics.com (Memetrics)

Memetrics is now part of Accenture Marketing Sciences. By joining forces, Accenture and Memetrics are able to provide increased capabilities in the digital marketing area and support multiple geographies, product categories and customer segments. Accenture Digital Optimization Engine... more

(formerly XoS) eliminates performance barriers and optimizes a site to meet objectives. By using multivariate testing technology marketers can optimize communications based on real-time behavior of actual customers rather than using educated guesses or relying on historical information.

Tags: Digital marketing, Multivariate testing

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